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Communication effectiveness in selling luxury products and services is perceived when the customers purchase again, knowing the significance and promoting the salesperson’s value proposition.
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Communication, luxury, salesperson, sales, product, journal, marketing, research, perceived, customers.
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La lista de “distinctive words”, podría organizar bajo una etiqueta común como (un tema o tópico)
Communication in luxury selling, salesperson communication, prevalence of personal selling,
Bibliografía
01 Sascha Alavi, B. K. (2021). The role of salesperson communication in luxury selling, Journal of Personal Selling & Sales Management,. Obtenido de https://doi.org/10.1080/08853134.2021.1915794
02 Neeraj Bharadwaj, G. M. (2020). Obtenido de Salesperson communication effectiveness in a digital sales interaction. Industrial Marketing Management: www.elsevier.com/locate/
03 Leyland F. Pitt, P. R. (1999). Obtenido de Communication apprehension and perceptions of salesperson performance: a multinational perspective: http://www.emerald-library.com