Taller semana 12 – Marco Guzmán

Análisis semántico con Voyant Tools

Communication effectiveness in selling luxury products and services is perceived when the customers purchase again, knowing the significance and promoting the salesperson’s value proposition.

Palabras más comunes en el corpus

Communication, luxury, salesperson, sales, product, journal, marketing, research, perceived, customers.

Palabras para excluir en futuras consultas sobre el tema.

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La lista de “distinctive words”, podría organizar bajo una etiqueta común como (un tema o tópico)

Communication in luxury selling, salesperson communication, prevalence of personal selling,

https://voyant-tools.org/?corpus=f18380fe1f0e2bc4fb759879441eb0c6&panels=cirrus,reader,trends,documents,contexts

Bibliografía

01 Sascha Alavi, B. K. (2021). The role of salesperson communication in luxury selling, Journal of Personal Selling & Sales Management,. Obtenido de https://doi.org/10.1080/08853134.2021.1915794

02 Neeraj Bharadwaj, G. M. (2020). Obtenido de Salesperson communication effectiveness in a digital sales interaction. Industrial Marketing Management: www.elsevier.com/locate/

03 Leyland F. Pitt, P. R. (1999). Obtenido de Communication apprehension and perceptions of salesperson performance: a multinational perspective: http://www.emerald-library.com

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